A report built for Tom's Mechanical, Inc.

Every check below was run on your shop, in Arlington.

Prepared by SwarmSystem

We asked AI 16 times who to call in Arlington. In 15 of those answers, another shop came first.

Tom's Mechanical came up in 3 of the 16 answers and came first in 1. Here is who AI put first instead, where you sit on Google Maps next to the top 3, and what the gap may cost you.

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The AI check

Who AI names when someone in Arlington needs AC help

We asked ChatGPT, Google AI Mode, Gemini and Claude the same 4 questions an Arlington homeowner would ask. 16 answers came back. Tom's Mechanical was named in 3 of them and left out of 13, and named first in 1.

Named most in Arlington
  1. Hightower Service, Inc.14 of 16
  2. Minuteman Heating6 of 16
  3. Baker Brothers Plumbing, Air & Electric4 of 16
  4. Tom's Mechanical (you)3 of 16
  5. Paschal Air, Plumbing & Electric3 of 16
ChatGPTNamed in 1 of 4
  • Best AC repair

    Not named. It named Minuteman Heating first.

  • Best HVAC company

    Not named. It named Hightower Service, Inc. first.

  • My AC stopped working, who should I call?

    Not named. It named Hightower Service, Inc. first.

  • Most trusted HVAC company with good reviews

    Named first

"Hightower Service ConsumerAffairs lists same-day service."

From ChatGPT's answer
Google AI ModeNamed in 0 of 4
  • Best AC repair

    Not named. It named Hightower Service, Inc. first.

  • Best HVAC company

    Not named. It named Hightower Service, Inc. first.

  • My AC stopped working, who should I call?

    Not named. It named Baker Brothers Plumbing, Air & Electric first.

  • Most trusted HVAC company with good reviews

    Not named. It named Hightower Service, Inc. first.

"Hightower Service, Inc. A long-standing, family-owned local provider serving the area since 1952."

From Google AI Mode's answer
GeminiNamed in 0 of 4
  • Best AC repair

    Not named. It named Hightower Service, Inc. first.

  • Best HVAC company

    Not named. It named Peace Heating & Air first.

  • My AC stopped working, who should I call?

    Not named. It named Hightower Service, Inc. first.

  • Most trusted HVAC company with good reviews

    Not named. It named Hightower Service, Inc. first.

"Hightower Service. Operating since 1952, Hightower Service is a long-standing, family-owned provider serving Arlington and the surrounding DFW metroplex."

From Gemini's answer
ClaudeNamed in 2 of 4
  • Best AC repair

    Not named. It named MillionAire Heating, Air, and Plumbing first.

  • Best HVAC company

    Named. Hightower Service, Inc. came first.

  • My AC stopped working, who should I call?

    Named. Paschal Air, Plumbing & Electric came first.

  • Most trusted HVAC company with good reviews

    Not named. It named Hightower Service, Inc. first.

"MillionAire Heating, Air, and Plumbing, a locally owned and operated company with a 4.8 rating from 130 reviews, serving Hurst and the surrounding area."

From Claude's answer
How we checked

The 4 questions, worded the way a homeowner types them: "best AC repair in Arlington, TX", "best HVAC company in Arlington, TX", "my AC stopped working, who should I call in Arlington, TX?", "most trusted HVAC company in Arlington, TX with good reviews".
Each question asked once on ChatGPT, Google AI Mode and Gemini, US.
Each question asked once on Claude with web search on, US.
Named means the answer says your shop by name. A shop counts once for each answer that names it. Review sites and directories are left out. Answers change from day to day, so we ask 16 times rather than once.

Google Maps

Where Tom's Mechanical shows up on Google Maps in Arlington

Google shows 3 shops in the map box. Searching from the middle of Arlington, here is where you landed for each search.

AC repair

#13your spot

Top 3: Superior AC & Heat; Hightower Service, Inc.; Arlington AC & Heating.

HVAC

#6your spot

Top 3: Superior AC & Heat; Hightower Service, Inc.; HVAC HEROES DFW.

HVAC company

#5your spot

Top 3: Superior AC & Heat; Hightower Service, Inc.; Bon Air Service Co., Inc.

Within a mile of your shop

24 of 39

spots where Tom's Mechanical showed in the top 3 when we searched "ac repair" from each one.

465442242221121223137378413113979883111
Tom's Mechanical: top 3 at 24 of 39
5565574563333333342452463213261088995433
Ally Heating and Air Conditioning: top 3 at 17 of 39
  • Top 3
  • 4 to 7
  • 8 or lower
  • Not in the top 20
  • Your shop

The grid is centered on your shop and reaches about a mile out in every direction.

How we checked

Positions: Google's own business listings search for each term, aimed at an area about 5 miles around Arlington City Hall. The Maps app on a phone can order shops a little differently, because it also weighs where the phone is.
Grid: a search for "ac repair" run from each of 39 spots in rings around your shop, out to about a mile.
Source: Google Maps.

The money

What the calls going elsewhere may cost you

Our model's estimate, every month

Up to $10,400 a month

$5,200 to $10,400 a month is the full range.

Calls a month our model says go to another shop

8 to 16

Your average booked job

About $650

What that adds up to

$5,200 to $10,400 a month

How we got there: our model estimates 8 to 16 calls a month at your listing go to someone else. At an average job of about $650:Low end: 8 × $650 = $5,200.High end: 16 × $650 = $10,400.

Where the call counts come from: our model estimates how many people in Arlington search for this kind of help each month. Our scan's score for the website and Google listing sets how many of them the model expects to call someone else. The average job is the model's estimate of local prices for the trade's main jobs.

Our model's estimate, not numbers from your books.

Our estimate for every month, not a one-time number.

The AI and Maps sections above show which shops homeowners see first. We do not add them on top of this number.

How this math works: our Siri Score model read your Google listing and website, estimated the calls a month that go to another shop and multiplied by what a booked job is worth.

How a shop gets named first

AI and Google lean toward shops whose pages tie their name to the job and the city. This is how we build those pages.

Websites that make the phone ring

What if a website learned how to make your phone ring while you sleep?

Our sites keep adding pages, each one picked from what homeowners already search for.

We track which pages bring in calls. Ads stop when you stop paying. The pages stay.

  • Find what homeowners search
  • Add the page
  • Track the calls

Numbers from clients we've worked with

These are their numbers, not yours. We never name a client, so each card says what kind of business it is and where.

Owners we've worked with, in their own words

Click any one to watch with sound.

One thing, done for ten years.

Justin Day has spent ten years getting local businesses found, and his work has generated over $100 million for clients. He doesn't try to do everything. He goes deep on this one thing and stays close to where it changes first: masterminds, stages and the owners he works with. He's one of the few who tracks it to booked jobs.

Watch his TEDx talk, Will AI Take Over the World? Nearly 1.3 million views. TEDxSouthlake, 9 minutes.

Common questions

Straight answers to what owners ask us first.

Why would AI skip a shop with good reviews?

AI does not count trucks or stars alone. It reads pages, profiles and reviews that tie a name to a service and a city. A shop with more of that tends to get named first.

How long before this changes?

Ninety days is realistic for the first moves. Give it six months to judge real traction. Anyone promising two weeks is counting something that is not money.

What happens if we stop?

What we build, you own. The pages and profiles stay yours and keep working. Month to month. We earn the next month.

Book a call with Justin

Twenty minutes on the phone. Justin walks you through every answer above and what it would take to get named first.

More calls is what you buy. Your time back is what you get.

Google5.0 from 50 reviews

What clients say about working with Justin.

Every written review, word for word, from the Google profile of Day by Day Digital, the company behind SwarmSystem.